Locally-Based Public Relations Agency SocialLee Announces Rebrand as True Story Public Relations
Founded in Destin, Florida, in 2015, Sociallee, now known as True Story PR, started with Whitney Lee, APR, CPRC, as a 29 year old solo practitioner. Lee had previously served as the Director of Marketing at the Hilton Sandestin, as well as the Events and Marketing Manager at Emerald Grande at HarborWalk Village. Sociallee served small businesses in Okaloosa and Walton counties, from vacation rental companies, to restaurants, boutiques, non-profits and more. Today, True Story has grown to a team of eight
SocialLee Relevant Podcast Episode 33: 4 Social Media Trends You Need to Know with Arik Hanson
Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you’re still using that worked in the past but they’re outdated now. Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter. Don’t worry, we aren’t talking about the new dance craze that you need to jump on! These trends involve strategies to help
SocialLee Relevant Podcast Episode 34: How to Write the Perfect Pitch
Sending a strong pitch email is key to scoring PR features and gaining exposure for your business. There is a proven structure that you can use to build the perfect pitch email to help you get noticed, and in today’s episode we are breaking that structure down for you. The good news is: your initial pitch email should be concise and clear, so you don’t need to waste a lot of time adding unnecessary fluff! Not only are we covering what to put in your pitch, but you will also learn a few best practices to
SocialLee Relevant Podcast Episode 35: How to Get More Website Lurkers to Turn into Leads with Aaron
Times are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns. Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting.Listen now.
SocialLee Relevant Podcast Episode 31: How I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and Hatch
Podcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch? In episode 31 of Sociallee Relevant, Whitney Lee is
SocialLee Relevant Podcast Episode 32: Looking for a Job in PR? Free Advice for You
Working in PR may look like a glamorous job from the outside. However, the reality is that you have to be willing to get down and dirty to take on the role of a PR professional, because there are many aspects that are not all glitz and glamor. In episode 32, Whitney is debunking common myths about working in PR and giving you FREE advice on getting started in the industry. She goes over some tasks you may have if you score a job in PR, what she looks for when hiring for a position, and more. If you’re
SocialLee Relevant Episode 28: If You Can't Afford a Marketing Team
When times are tough, marketing and public relations are often the first thing to be cut from a business. With a recession potentially looming, (according to the media – *eye roll*) many businesses are already looking for ways to save money. If you’re a business on a budget or maybe you’re a freelancer trying to gain more clients, tune into today’s episode of Sociallee Relevant to hear Whitney Lee’s advice on how to continue to move your business forward, even with a limited budget.Listen now.
SocialLee Relevant Episode 29: How to Set Up and Manage a Profitable Affiliate Marketing Program with Kelsey Eyers of Rexxy
Affiliate programs are taking the marketing world by storm… and for good reason. Affiliate programs can be a powerful tool to leverage word-of-mouth recommendations while incentivizing loyal customers. But, you need to be strategic in how you set up your affiliate program so that you attract the ideal affiliates that will remain actively engaged and help bring your business results. In today’s episode Whitney Lee is talking with Kelsey Eyers, CEO of Rexxy, on how to set up and manage a profitable
SocialLee Relevant Episode 30: Hot Take!
As marketers try to appeal to millennial and Gen Z consumers, we have noticed a bandwagon strategy that causes some businesses to appear fake AF. Authenticity is more powerful than ever in marketing, and some businesses are truly missing the mark when they try to hop on this trending marketing strategy. In a time where brands are afraid of cancel culture, many businesses feel the pressure to promote causes that they may not sincerely support. That’s not to say that businesses cannot promote causes. In
