Social media is ever evolving, so staying on top of trends is keys to maintaining an effective social media strategy. There may be social media tactics you’re still using that worked in the past but they’re outdated now. Arik Hanson is a social media consultant for mid and large size companies, and he is covering trends for platforms like Facebook, Instagram, LinkedIn, and Twitter. Don’t worry, we aren’t talking about the new dance craze that you need to jump on! These trends involve strategies to help businesses consistently show up in an effective way for their audience.