Just in time for spring sunshine and coastal weekends, Life is Good is officially opening its newest store location at HarborWalk Village in Destin on Friday, March 6th— bringing an exciting new shopping experience to one of the Emerald Coast’s most iconic waterfront destinations.
This brand-new retail space is more than a single storefront — it’s a three-in-one coastal shopping experience, featuring:
• Life is Good — the nationally loved brand built on optimism, comfort, and feel-good style
• Crasqi — a neighboring boutique with its own fashion-forward, beach-chic identity
• A curated multi-brand lifestyle collection showcasing guest-favorite names like Reef, Dark Seas, OluKai, Simply Southern, Ocean Drive, Vintage Havana, Natural Life, and Pimp Shrimp
With fresh construction, inviting coastal décor, and a laid-back HarborWalk vibe, the new stores are designed to become a must-visit stop for both locals and visitors strolling the marina.
Located across from the former East Pass Restaurant and in the previous Sunset Lifestyles space, this new destination blends vacation energy, premium coastal brands, and uplifting good vibes all in one place.
Grand Opening Weekend Celebration
Exclusive Gifts, Giveaways, and In-Store Experiences All Week Long
To celebrate the grand opening, guests are invited to enjoy a full week of special promotions, free gifts, and limited-time perks across the entire retail space — making opening weekend the perfect reason to visit HarborWalk Village.
Life is Good
• Make-Your-Own Hat Bar with a $50 Purchase Create a custom hat that’s uniquely yours — a fun, hands-on experience only available during opening week.
Dark Seas
• Buy Any 2 Items & Choose Your FREE SWAG Includes a rotating selection of:
• Murre baseball caps
• Sticker packs
• Air fresheners
• DS Spanner pin (While supplies last.)
Simply Southern
• Spend $50 or More & Receive a FREE Drink Sleeve Plus, shoppers will be entered for a chance to win a Silver Rolling Tote (While supplies last.)
Ocean Drive / Vintage Havana
• Buy Any 2 Items & Pick a FREE Apparel Item (While supplies last.)
Reef
• Buy a Pair of Reef Sandals or Shoes & Receive a FREE Visor (While supplies last.)
OluKai
• Buy a Pair of OluKai Sandals or Shoes & Receive a FREE Gift (TBD) Plus enjoy complimentary coffee and donuts during the celebration (While supplies last.)
Ribbon Cutting on Opening Day
A formal ribbon-cutting ceremony will take place on Friday, March 6th, welcoming Life is Good to the HarborWalk Village community and marking the official start of this exciting new chapter in Destin retail.
A Perfect Stop for Spring Visitors and Coastal Locals
Whether you’re spending the weekend on the harbor, enjoying dinner on the waterfront, or searching for the perfect beach outfit or gift, this new retail destination offers something for everyone:
• Coastal apparel and footwear
• Resort-ready style
• Fun gifts and accessories
• Exclusive grand opening giveaways
• A fresh new reason to explore HarborWalk Village
