Big Brothers Big Sisters of Northwest Florida has launched a bold new brand campaign "It Takes Little to be Big," to challenge the myths and shift perceptions of mentoring and why now, more than ever, mentorship is critical to the success of kids today.
Today, one in three kids across the country are growing up without a sustained, positive adult mentor in their lives and over 100 kids are on the wait list for a mentor in Northwest Florida. The gap between mentorship and youth who need it most continues to widen due to perceived barriers of the time and expertise needed to become a mentor. Understanding the critical need, Big Brothers Big Sisters of Northwest Florida is set to engage and galvanize BBBS alumni and supporters to highlight the mentorship moments that inspire potential and encourage volunteers to help bridge the gap between people and possibility.
This campaign features creative content that features real Bigs and Littles engaging and showing the power of little moments, making a big impact. The campaign brings authenticity to the forefront with BBBS matches and puts a spotlight on redefining the little moments of mentorship that can make a big impact on the lives of young people. A cornerstone of the campaign is "A Million Little Moments", a digital storytelling initiative that invites our community to share their pivotal mentorship moments and experiences, no matter how small, using the campaign hashtags #BeBig and #BiggerTogether for each story. This tapestry of stories will serve as a testament to the significant impact and universality of mentorship moments. To learn more about how to get involved today, visit BeTheBig.org. ###
Big Brothers Big Sisters of Northwest Florida has been the area’s leader in one-to-one mentoring for 33 years by serving children ages 5 and beyond. Our mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Our ultimate goal is for our Littles to be self-sufficient and earning a living wage by the age of 26. Last year, Big Brothers Big Sisters of Northwest Florida served 565 children in Northwest Florida.