The National Association of Home Builders (NAHB) presented Minto Communities USA with nine awards at the 2022 International Builders Show (IBS) held in Orlando, Florida in February. The awards included recognition by NAHB’s 55+ Housing Industry Council and the National Sales and Marketing Council for Minto’s Latitude Margaritaville communities.
Latitude Margaritaville Watersound, located near Panama City Beach, Florida and scenic Highway 30A, received two NAHB Gold Awards. The first was for Best Sales or Marketing Event for the community’s unique Virtual Grand Opening held during the pandemic. The second was for the Latitude Margaritaville Watersound Town Center for Best Single-Family Community, Amenity on the Boards.
Latitude Margaritaville Watersound also received three Silver Awards for Best Detached Home in its category for the Aruba single-family home model, Best Attached Home in its category for the Bamboo Conch Cottage model, and Best Integrated Marketing Strategy or Campaign. Latitude Margaritaville Hilton Head received a Gold Award for Best Community Lifestyle Program.
Minto Communities also received a Silver Award for Best 55+ Builder of the Year, as well as two NAHB Nationals Awards from the National Sales and Marketing Council. These included a Silver Award for Best Email Marketing for the Latitude Margaritaville Barefoot Bulletin e-newsletter, and Silver Award for Best Overall Advertising Campaign for Latitude Margaritaville Watersound.
Latitude Margaritaville communities are being developed by master developer Minto Communities and global lifestyle brand Margaritaville. They are inspired by the lyrics and lifestyle depicted in the songs of famed singer, songwriter and best-selling author Jimmy Buffett. They have captured the imagination of today’s vibrant and active 55-and-better market with a laid-back lifestyle of fun, food, music and escapism and world-class, resort-style amenities. More than 550,000 prospective buyers are registered as Latitude Margaritaville Paradise Club members for ongoing information.
“Minto is deeply honored to be presented with these prestigious NAHB awards for our Latitude Margaritaville communities,” says Minto’s Latitude Margaritaville Division President William Bullock. “Latitude Margaritaville has redefined how pre-and-active retirement living is viewed forever. Colorful coastal-themed architecture, walkable neighborhoods, golf cart friendly streets and world-class resort-style amenities are designed for an active lifestyle and socialization — both significant aspects of what the active adult home buyer is seeking.”
Since it was founded in the early 1940s, the National Association of Home Builders (NAHB) has served as a voice of America’s housing industry. NAHB represents the largest network of craftsmen, innovators and problem solvers dedicated to building and enriching communities. The Nationals Awards, presented by the NAHB National Sales and Marketing Council, pays tribute to superior achievements by sales and marketing professionals, homebuilders and associates. The 55+ Housing Awards, presented by NAHB’s 55+ Housing Industry Council, honors all aspects of 55+ housing, including design, development, finance, ownership, management and sales and marketing.